Digital Media

editorial lead for pbs digital series

Check out these PBS digital series that Estefanía has managed as Editorial Lead. They include companion series, PBS Digital Studios network series, and original digital content for the PBS Flagship and YouTube channels.

Southern Sounds

Southern Sounds explores the intersection of music, lyrics, and place, with a distinctly Southern slant, offering both a front-row seat and a backstage pass to the art of songwriting. This is a companion series for Southern Storytellers.

Spice Road

Actor, writer Rupak Ginn takes a culinary journey across America to find South Asian cuisine, culture, and community.

Vitals

A health and medical series with a new approach to wellness. Hosts Alok Patel, MD and Sheena Williams, RN go beyond the headlines to answer your questions on the latest health topics.

Homegrown: Future Visions

HOMEGROWN is a regional short film initiative with its first series “Future Visions” centering on filmmakers of color from the American Midwest and on narratives that illuminate the living histories, cultures, and future visions of the region.

PBS Short Docs

True stories spanning many topics from independent filmmakers including Independent Lens from ITVS and Reel South.

Delishtory

Join Kae Lani Palmisano as she delves into the history behind our favorite food obsessions.It’s delicious, it’s history – it’s Delishtory.


Digital Media Work at Austin PBS

Austin PBS's Social Media Accounts Under Estefania's ManagemenT*

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31.8 million impressions

Engagement growth of 627%

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Reach increased by 218%

Engagement growth of 550%.

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Followers increased by 261%

Engagement increased by 365%

Austin PBS’s social media accounts were consistently ranked in the Top 25 of all platforms across the nation's PBS stations while under Estefanía’s management.

*data gathered from Sprout Social reports

Audience Engagement

Screenshot of a Facebook Group poll post by admin Estefanía de León.

Vertical Video

Live Tweeting

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Facebook Group Management

Live Video

Judy Maggio Interviews Austin Mayor Steve Adler

KLRU's Austin Revealed Food as Community LIVE