Education
University of Texas at Austin
Bachelor of Journalism with a certificate in Latino Media Studies
Bachelor of Arts in French
Graduated May 2016
Craig Newmark graduate school of journalism - The City University of new York
Summer Intensives Digital Journalism Skills Program 2019
Contact
Email: deleon.estefania@gmail.com
Work Experience
Public broadcasting service (PBS)
Assistant Director, Multiplatform Programming - Sept. 2022 to present
Oversees day-to-day editorial and audience development strategy for PBS Flagship and PBS Food YouTube channels and other platforms by managing digital-first projects and non-linear extensions to GA programs and working with PBS partners nationwide.
KLRU-tV, Austin PBS
Digital Media Associate - July 2016 to Aug. 2022
Managed the station’s social media accounts with strategic planning to engage and grow our audience through Facebook Groups, live tweeting station events and tapings, and expanding our live video coverage.
KUT 90.5FM, Austin's NPR Station & KUTX 98.9FM
Membership Student assistant - January 2015 to June 2016
Wrote social media copy for events and membership drives, created graphics for marketing campaigns, and assisted with customer service and administrative duties.
KUT 90.5FM Daily NewsRoom
Intern - Jan. 2016 to May 2016
Covered local press conferences and events, conducted interviews, edited audio, and developed scripts for daily news broadcasts.
Austin Vida / Red River Noise
Intern/Freelance - Oct. 2012 to Sept. 2015
Reported on local cultural events and interviewed artists, musicians and writers for sister publications austinvida.com and redrivernoise.com
The Daily Texan
Life & Arts Writer - Sept. 2014 to Feb. 2015
Pitched and wrote one story per week with a minimum of three interviews.
Page Designer - Aug. 2012 to Dec. 2012
Designed one newspaper page layout per week for next-day publication.
The Banner Magazine
Regional Correspondent - June 2013 to Aug. 2014
Pitched and reported stories covering the Colorado, Utah, and Texas regions for the official magazine of the Christian Reformed Church in North America.
Extracurricular
NPR's Next Generation Radio Project
Aug. 2015
Selected for a highly competitive public radio training bootcamp designed to develop storytelling and reporting skills with a focus on advanced script writing, audio recording and editing, and story development.
University of Texas Hispanic Journalists (UTHJ)
Tech Chair - Sept. 2012 to May 2014
Served as technology chair, helped host organization meetings, and participated in discussions, workshops, and seminars aimed at students interested in Latino media and career development.