Résumé

pencillogo.png
 
28795601_10213986435047834_4179432611313090560_o.jpg
 
 

Education

University of Texas at Austin

Bachelor of Journalism with a certificate in Latino Media Studies

Bachelor of Arts in French
Graduated May 2016

Craig Newmark graduate school of journalism - The City University of new York

Summer Intensives Digital Journalism Skills Program 2019

Contact

Email: deleon.estefania@gmail.com

 
 

Work Experience

Public broadcasting service (PBS)

Assistant Director, Multiplatform Programming - Sept. 2022 to present

Oversees day-to-day editorial and audience development strategy for PBS Flagship and PBS Food YouTube channels and other platforms by managing digital-first projects and non-linear extensions to GA programs and working with PBS partners nationwide.

KLRU-tV, Austin PBS

Digital Media Associate - July 2016 to Aug. 2022

Managed the station’s social media accounts with strategic planning to engage and grow our audience through Facebook Groups, live tweeting station events and tapings, and expanding our live video coverage.

KUT 90.5FM, Austin's NPR Station & KUTX 98.9FM

Membership Student assistant - January 2015 to June 2016

Wrote social media copy for events and membership drives, created graphics for marketing campaigns, and assisted with customer service and administrative duties.

KUT 90.5FM Daily NewsRoom

Intern - Jan. 2016 to May 2016

Covered local press conferences and events, conducted interviews, edited audio, and developed scripts for daily news broadcasts.

Austin Vida / Red River Noise

Intern/Freelance - Oct. 2012 to Sept. 2015

Reported on local cultural events and interviewed artists, musicians and writers for sister publications austinvida.com and redrivernoise.com

The Daily Texan

Life & Arts Writer - Sept. 2014 to Feb. 2015

Pitched and wrote one story per week with a minimum of three interviews.

Page Designer - Aug. 2012 to Dec. 2012

Designed one newspaper page layout per week for next-day publication.

The Banner Magazine

Regional Correspondent - June 2013 to Aug. 2014

Pitched and reported stories covering the Colorado, Utah, and Texas regions for the official magazine of the Christian Reformed Church in North America.

 

Extracurricular

NPR's Next Generation Radio Project

Aug. 2015

Selected for a highly competitive public radio training bootcamp designed to develop storytelling and reporting skills with a focus on advanced script writing, audio recording and editing, and story development.

University of Texas Hispanic Journalists (UTHJ)

Tech Chair - Sept. 2012 to May 2014

Served as technology chair, helped host organization meetings, and participated in discussions, workshops, and seminars aimed at students interested in Latino media and career development.

Languages

 

Skills

Digital

Journalism

Content Creation

Social Media